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- August 2020
- Case
Ready for Take-Off at Jet It
By: Gary P. Pisano, Hise Gibson and Nicole Gilmore
This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the...
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Keywords:
Capacity Planning;
Business Startups;
Business Model;
Growth and Development Strategy;
Air Transportation Industry
Pisano, Gary P., Hise Gibson, and Nicole Gilmore. "Ready for Take-Off at Jet It." Harvard Business School Case 621-036, August 2020.
- January 2018
- Case
Flying into the Future: HondaJet
By: Gary P. Pisano and Jesse Shulman
This cases examine Honda’s diversification into the light jet market. In 1985, Honda initiated a secret program to develop a small jet. Over the years, the program had many ups and downs (it was almost canceled several times). Then, a breakthrough in the configuration...
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Keywords:
Diversification;
Technological Innovation;
Growth and Development Strategy;
Innovation and Management;
Air Transportation Industry
Pisano, Gary P., and Jesse Shulman. "Flying into the Future: HondaJet." Harvard Business School Case 618-012, January 2018.
- February 2010 (Revised May 2010)
- Case
Jet Propulsion Laboratory
By: Robert S. Kaplan and Anette Mikes
The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new...
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Keywords:
Budgets and Budgeting;
Governance;
Leadership;
Management Practices and Processes;
Management Systems;
Risk Management;
Projects;
Aerospace Industry;
United States
Kaplan, Robert S., and Anette Mikes. "Jet Propulsion Laboratory." Harvard Business School Case 110-031, February 2010. (Revised May 2010.)